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Stop making resolutions and start setting your intentions!

The streets of New York, as seen by an architect's eyes

John Moore has been the design architect for a wide range of project types and has managed to capture New York in a new and riveting way.

The REAL REASON You Can't Actually GROW Your Business UNTIL You Nail Your Niche!

Think of ANY online expert or authority you look up to.  Chances are, you look up to them because they have what you want, right?  Maybe it’s the sold-out program, or the huge audience or the impact they are having. 

But there is probably something else they have, that you may not have noticed (until now!)   Have ya ever noticed… they are really good at communicating what they do!

They use clear, specific and simple language to convey their expertise! I mean, can you show me ANY Thought Leader today who isn’t known for something specific?  …that hasn’t “niched down” into a specialized area of expertise?  

You Can’t!

So, the real question is: is it just a coincidence that all Thought Leaders have that in common?!

NO! In fact, it’s knowing their specific NICHE and communicating it the right way that allowed each of them to become the thought leaders and experts that they are today, and it can do the same for you!

Because if you’re like most struggling entrepreneurs I meet, the biggest HURDLE  that keeps your business at a complete standstill is that darn rock-in-your-shoe question:

“What niche should I choose?”

Which of these questions play on a loop the loudest in your head?

  • Who do I help?
  • Why not just help everyone?!
  • What if someone’s already doing what I want to do?
  • What if I choose the wrong niche ?
  • What if I offer the wrong thing to my audience?

Look — we all know that analogy of the plane that leaves LAX for JFK and what happens if it’s just ONE degree off. By the time it hits New York, it’s hundreds of miles off-course!

Well heck! Choosing the wrong niche won’t just send you hundreds of miles off course… it’ll send you to a completely different planet!

And that very thought keeps so many entrepreneurs stuck.

The fear of wasting six months or even six years going in the wrong direction, choosing the wrong industry, creating the wrong course… it causes most entrepreneurs to NEVER even start at all.

And every single entrepreneur who gets stuck here — and stays stuck here — is making one of the BIGGEST mistakes that’s guaranteed to keep them from building a business that creates an impact and gives them the life they want.


And the worst part? They don’t even REALIZE they’re making a mistake that’s costing them thousands of dollars, countless months of wasted time, and an immeasurable amount of lost impact (and maybe you didn’t realize it either… until now).

This is a mistake I want to help you fix.

I just loved the clarity and feel of the book. It resonated with my past as an interior designer working in the city alone

Clara Francis

The genius way in which John sees everything differently. It's like he has the insight into the mind of the city dweller

Edgar Korn

As a designer, I am constantly on the lookout for something new. In this book I have found a new way to view NYC

Henry Cough

The Cold Hard Truth is:

If You Don’t NAIL Your Niche and Own Your Specialization, You Will Remain Unknown. 

And Unknown Keeps You BROKE.

Show me JUST ONE successful course creator you look up to that isn’t known for something SPECIFIC — that doesn’t target a very specific group.

You can’t!

That’s because they know what you may not have realized until right now:

When people (including your prospects) have a problem, they seek out the SPECIALIST, not the generalist. And that’s because the brain, in an effort to conserve energy, makes decisions to trust those who are perceived as THE authority. The Expert. The BEST.

And NO ONE can be the BEST at everything (not me, and not you!). But anyone CAN be GREAT at one thing… yes, you too!

If you’ve already felt the nudge towards being a coach, teacher, or course creator, then that means you already DO have what it takes within you to step into that role!

And just like I helped hundreds of students discover their Niche Calling last year, NOW I want to help you!

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What Every Architect Needs to Know to Succeed

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Walk Away Knowing EXACTLY Who You'll Help, How You'll Help Them, & What Your First Course Will Be... OR YOUR MONEY BACK!

The Guarantee That Makes This All A Complete No-Brainer:

When you join us in the Masterclass, I guarantee you’ll walk away by the end of this training having clearly identified your NICHE… OR YOUR MONEY BACK!

In other words, if you don’t know EXACTLY who you are here to help and how you help them by the end of this class, all you need to do is email Alysha, my customer support liaison, and I will happily refund 100% of your funds — no questions asked. PLUS you get to keep all the recordings and .pdfs!

Why I'm Not Charging as Much as I Should for this Masterclass:

Since starting by business 14 years ago, I’ve helped thousands of entrepreneurs become 6- and 7-figure digital CEOs.

And having premium prices has allowed me to attract highly committed clients! My mastermind members pay me anywhere from $30-$50,000 to work with me in a close intimate setting. A single VIP day costs $15,000.


My courses and programs are $3,000 to $12,000. 

So in regards to this Masterclass, I do not offer anything this inexpensive and chances are never will again!


So, why now?

Over the past few years, I’ve seen so many of the GOOD entrepreneurs struggle with choosing their niche. It stops them dead in their tracks. They stay stuck, and their business never makes it any further than just an idea in their head.


Which means if you never get this figured out, you’ll never go on to make the sales you want… which means we won’t ever get the chance to keep working together! 


So, it’s for that reason that I want to make sure I get this training into as many hands as I possibly can so I can help you get going to help others even faster.

Nailing Your Niche is ESSENTIAL. And when you finally do unlock your unique specialization, just consider how many opportunities that will immediately unlock for you.

If you would like my help and guidance in doing that, your investment price is just $297.  

…and remember! If you don’t Nail Your Niche by the end of the training, I’ll give you your money back! So, what do you really have to lose?

And by passing up on this one-time-offer, are you really saying that identifying your niche is NOT worth $297 to you?

Let’s hope not! 

So, if you are ready to finally lock in your niche so you can go on with growing your business, get registered by clicking the link below and I’ll see ya soon!

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What Every Architect Needs to Know to Succeed

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Regular Price

$ 297

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